"Nvidia's beautifully engineered RTX 3070 Founders Edition is a practically perfect graphics card," we wrote.
Too bad, because in our review, we found the 3070 to be a fierce follow-up to the RTX 3080. Nvidia’s RTX 3070 went on sale in late October, but the card immediately went out of stock across major retailers, leaving consumers-including us-annoyed, but not surprised.
RTX 3070 saves the day? Only in our hearts. Facing continued supply constraints, Nvidia opts to delay those launches. It was also planning to release a 20GB RTX 3080 and a 16GB RTX 3070 in December. As of October, Nvidia was selling (in theory) a GeForce RTX 3080 with 10GB of GDDR6X memory, and taking pre-orders for the RTX 3070 with 8GB of GDDR6 memory. Nvidia CEO Jensen Huang warns that RTX 3000 cards will be hard to buy for the rest of the year, citing the massive demand, which he compares to other popular product launches, including Windows 95. With the bot situation out of control, and cards winding up on eBay at massively inflated prices, Nvidia stops selling the RTX 30 Founders Edition graphics cards via its online store, and shifts sales to Best Buy in the US. Later, we rent our own bot, and find it underwhelming.īest Buy steps in. One such buyer claims to have scored 42 GeForce RTX 3080 cards in seconds. Many buyers are tech-savvy but out-of-work people looking to make a few bucks. With most of these GPU sales happening online, scalpers quickly crash the party, tapping into bots that can snap up available inventory before the average person has time to click "add to cart." We speak to people selling access to their bots for a couple hundred bucks.
Turns out, it didn't have much to worry about, but more on that later.Įnter the scalpers. Nvidia gets spooked: As COVID-19 cripples the global supply chain, Nvidia lowers its revenue projections for Q1 2020 by $100 million. (Mining setup in your mom’s basement, anyone?) At the same time, Intel was dealing with a slightly more complicated CPU shortage. Years in the making: As our sister site ExtremeTech explains (Opens in a new window), pre-2020 GPU shortages trace back in the near term to limited yields on 16nm GPUs in 2016 and cryptocurrency-related demand in 20. Others turned to GPU-intensive cryptocurrency mining.Ĭhipmakers and retailers have taken steps to fight the scalpers and crypto miners, but execs still predict the supply will remain tight into 2022. Then, as new GPUs hit the market, scalpers-some of whom were trying to make ends meet after having lost jobs during the pandemic-used bots to scoop up the sought-after cards and sell them at inflated prices. The industry has been grappling with a component shortage for years, but the problem was laid bare in 2020 as the pandemic delayed shipments just as people retreated to home offices and started shopping for the gear they needed to keep their businesses afloat.
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